Consumers Demand Engagement, Therefore Depth On Demand™

http://www.emarketer.com/mobile/article_m.aspx?R=1007486

The premise that underscores Depth On Demand is consumers craze engagement. We want more information. We want to be entertained. We want to be wooed.

But we are not willing to jump through your hoops to get what we want.

The empowerment that consumers now enjoy does not diminish our desire to make purchases and believe in brands.

We just want what we want when we want it. Sometimes we just want to watch. Sometimes we want to play. And sometimes we want to talk. And other times we want to touch.

When a brand isn’t there for us in the moment, we feel disappointed as if the brand promise is unfulfilled.

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