All it takes, really, to make an advertising campaign is about four people — a creative team, an account manager and a media strategist. Now, agencies also provide account/brand planning, production and sundry services.
Not so much for digital. It takes far more people, many of whom possess specialized skills, with far more technical expertise than conventional advertising. Meanwhile, the budget allocation for digital remains a speck compared to television and print advertising. Ever wonder why?
Look no farther than the agency’s balance sheet.