Hello. I’m Miguel Gonzalez, a digital marketing management and creative leader based in Chicago. This blog serves to document and promote this new notion about integrated marketing communication that I’ve coined as Depth On Demand™. It is simply the belief that marketing has changed from being a mechanism for distributing messages into a method of engagement that entices consumers to cycle through their purchase decision journey.
The rise of digital media and branding applications has changed the way people shop and buy. Depth On Demand™ describes what marketers must do to sway consumers on behalf of their brands.
Please contact me through LinkedIn.