Miguel Gonzalez is a digital strategy, creative and management director for advertising, promotions and digital marketing agencies. He helps brand management teams incorporate content-rich, consumer-centered, data-driven digital best practices into their integrated marketing plans.
Currently, Miguel is a strategist at Euro RSCG working on Sonic Drive-In and Sprint. During his first few months, he introduced the Social Impetus Framework, a new way to apply social behavioral insights to branded social user experiences.
Prior to joining Euro, Miguel was consulting for Leo Burnett Worldwide as an integrated planning director where he worked with the Marlboro USA team on creative development, consumer insights and integrated digital best practices. During that time, the team redesigned Marlboro.com and launched the mobile pilot of its mobile-optimized website.
Previously at Momentum Worldwide, Miguel reorganized the agency’s digital offering in North America while launching 10 initiatives in 9 months for the U.S. Army, Coca-Cola, HP, Microsoft, SeaWorld, American Express and more.
At DraftFCB, Miguel led the emerging platforms team that devised digital and cross-media initiatives for Boeing, Kmart, KFC and SC Johnson. Miguel was Vice President, Creative Director at Leo Burnett where he co-led the launch of “An Army Of One” for the U.S. Army, managed the unprecedented “Basic Training” webisode series, and launched the first social networking website for Philip Morris.
During the dot-com era at interactive agencies including Leapnet (acquired by Razorfish), Poppe Tyson (now Publicis Modem) and Ogilvy Interactive, Miguel launched interactive experiences for LendingTree (which he also named), Valvoline, Dean Witter, Prudential Securities, IBM, MSNBC and Slate online magazine. Miguel launched media mogul Barry Diller’s first web site at TV shopping network QVC in the mid-1990s.
At his first agency, Gyro Worldwide in Philadelphia, Miguel helped make the notorious Zipperhead guerilla campaign that is featured in the book Advertising Today (Phaidon).
Miguel’s work has been recognized at Cannes, the One Show, the Effies, Art Director’s Club of New York, Addys, Reggies, New York Advertising Festival, the Yahoo! Big Idea Chair and ad:tech.